Trane Unstoppable Booth - Mechanical Systems Week 2012
It's Hard to Stop a Trane. This is more than just a set of words living beneath our logo. It's a legacy. It's our culture that drives our test engineers to go to extreme lengths to make Trane the most reliable name in heating and cooling. The Trane booth at Mechanical Systems Week 2012 highlights our latest ad campaign, Unstoppable, which brings the brand and the equity of our tagline to life in epic form. The campaign takes a dramatic approach to showing extreme testing scenarios that most likely nothing could survive, or could it? We are proud to have our new campaign on display during the show, along with some of our award-winning, unstoppable products including Nexia™ Home Intelligence, winner of a Product Showcase Award in the Software category. We’re also pleased to once again sponsor the 2012 opening keynote event, featuring Jason Ryan Dorsey, The Gen Y Guy. Take a look inside this year’s exhibit to find out more about our dedication to unstoppable quality and reliability, and discover what we’ve always known: It’s Hard to Stop a Trane. Really Hard.